{"id":71591,"date":"2018-11-05T14:00:15","date_gmt":"2018-11-05T14:00:15","guid":{"rendered":"http:\/\/edsa.ee\/?page_id=71591"},"modified":"2023-03-31T09:02:44","modified_gmt":"2023-03-31T07:02:44","slug":"what-is-direct-selling","status":"publish","type":"page","link":"https:\/\/edsa.ee\/en\/direct-selling\/what-is-direct-selling\/","title":{"rendered":"What is Direct Selling?"},"content":{"rendered":"

[vc_row type=”container” padding_top=”” padding_bottom=””][vc_column][vc_video link=”https:\/\/youtu.be\/O1EGNTap_DE”][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column][vc_cta h2=”” use_custom_fonts_h2=”true” css=”.vc_custom_1570437768161{background-color: #223266 !important;}”]Direct selling<\/strong><\/span>\u00a0is the marketing of consumer goods and services directly to consumers on a person-to-person basis, generally in their homes or the homes of others, at their workplace and other places away from permanent retail locations.<\/strong><\/span>[\/vc_cta][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column][vc_column_text]Direct selling<\/strong><\/span>\u00a0offers customers the opportunity to see, test and judge a product at their leisure in their own homes or among friends. All goods are delivered directly to the customer. It is especially useful for consumers in rural areas and small towns, making available goods and services not provided through outlets in the area.<\/p>\n

Methods of Direct selling<\/strong><\/span>:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-user-circle-o” color=”white” background_style=”rounded” background_color=”custom” custom_background_color=”#223266″][\/vc_column][vc_column width=”5\/6″][vc_column_text]Person-to-person<\/strong> – a direct seller-consultant demonstrates the goods and sells personally to the consumer in non-retail locations (at home, at work, etc.);[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-users” color=”white” background_style=”rounded” background_color=”custom” custom_background_color=”#223266″][\/vc_column][vc_column width=”5\/6″][vc_column_text]Party plan<\/strong>\u00a0– product demonstrations and sales to a group of potential buyers, usually at the home of the person invited or in another non-commercial location;[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-desktop” color=”white” background_style=”rounded” background_color=”custom” custom_background_color=”#223266″][\/vc_column][vc_column width=”5\/6″][vc_column_text]Online<\/strong>\u00a0– direct seller-consultant sells goods to the consumer with the help of the Internet using a personal website, social networks, etc. Also the consumer can buy directly from the direct selling company’s website by choosing a direct seller-consultant for further individual service.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column][vc_column_text]Direct selling<\/strong><\/span>\u00a0consists of two main\u00a0business\u00a0models.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column width=”1\/2″][vc_single_image image=”74246″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Some direct selling companies use Single Level Marketing <\/strong>structure, where direct sellers, selling goods or services to the consumers, are not distinguished into certain levels, and where their remuneration is based just on their own sales.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column width=”1\/2″][vc_single_image image=”74249″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text]The other companies use\u00a0Network or\u00a0Multi-Level Marketing<\/strong> structure,\u00a0where goods and services are supplied to consumers for final consumption through sales made by a network of independent direct sellers. These direct sellers may receive remuneration based on their own sales of goods and services to consumers, and from the sales to consumers generated by their network of other independent direct sellers who have been recruited and trained in the business.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column][vc_column_text]<\/p>\n

Direct selling<\/strong><\/span>\u00a0is a form of non-store retailing.<\/p>\n

Direct selling<\/span> IS NOT<\/span><\/strong>\u00a0<\/strong>selling by Internet, by telephone or mail order without the simultaneous physical presence of the direct seller and the consumer. These sales methods are forms of distance selling. Distance contracts are concluded through the exclusive use of one or more means of distance communications.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column][vc_message]Network or Multi-Level Marketing<\/strong>\u00a0has nothing to do with prohibited pyramid schemes. Pyramid schemes usually do not have any product and earnings of the participants’ depend on the\u00a0inclusion of other individuals in the scheme\/structure, but\u00a0not on the sale of goods and services to the end consumers.[\/vc_message][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row type=”container” padding_top=”” padding_bottom=””][vc_column][vc_video link=”https:\/\/youtu.be\/O1EGNTap_DE”][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column][vc_cta h2=”” use_custom_fonts_h2=”true” css=”.vc_custom_1570437768161{background-color: #223266 !important;}”]Direct selling\u00a0is the marketing of consumer goods and services directly to consumers on a person-to-person basis, generally in their homes or the homes of others, at their workplace and other places away from permanent retail locations.[\/vc_cta][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=””][vc_column][vc_column_text]Direct selling\u00a0offers customers the opportunity […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":71579,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/edsa.ee\/en\/wp-json\/wp\/v2\/pages\/71591"}],"collection":[{"href":"https:\/\/edsa.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/edsa.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/edsa.ee\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/edsa.ee\/en\/wp-json\/wp\/v2\/comments?post=71591"}],"version-history":[{"count":12,"href":"https:\/\/edsa.ee\/en\/wp-json\/wp\/v2\/pages\/71591\/revisions"}],"predecessor-version":[{"id":74637,"href":"https:\/\/edsa.ee\/en\/wp-json\/wp\/v2\/pages\/71591\/revisions\/74637"}],"up":[{"embeddable":true,"href":"https:\/\/edsa.ee\/en\/wp-json\/wp\/v2\/pages\/71579"}],"wp:attachment":[{"href":"https:\/\/edsa.ee\/en\/wp-json\/wp\/v2\/media?parent=71591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}