In 2019 the total retail sales of direct selling industry in Estonia increased by 2% till over 50 million euros (excl. VAT), meanwhile the number of people cooperating with direct selling companies decreased by 2,5 % and amounted to more than 44 thousand persons.
The direct selling community is a people industry and therefore, protecting the health of both consumers and the people working in the sector is our top priority. All Estonian Direct Selling Association’s (EDSA) member companies are committed to respecting and acting in accordance with all governmental instructions and guidance from the authorized institutions.
According to Ipsos study conducted among European direct sellers, 78% of the people active in direct selling sector are pleased with their business. Out of ten direct sellers eight believe that direct selling is a good way to earn additional income and seven agree that direct selling has helped improve their self-esteem and confidence.
Last year the total retail sales of direct selling industry in Estonia increased by 2,1 % till over 49 million euros (excl. VAT). The number of people cooperating with direct selling companies decreased by 1,7 % and amounted to more than 45 thousand persons.