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Direct Selling attracts entrepreneurial-minded individuals who value independence but want a business model with low start-up costs and little overhead. Affiliating with a company, direct sellers work on their own – building their business on their time and their terms.

Direct Selling offers people of all backgrounds an opportunity to earn additional income or build their own business and to achieve personal fulfillment, recognition, and empowerment through entrepreneurship and social retail.

Direct Selling is also social selling. To succeed, direct sellers rely on strong personal relationships with their customers – a strategy built through face-to-face interactions, product demonstrations, word-of-mouth and nowadays of course social media and internet.