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During the Gala dinner of the World Federation of Direct Selling Associations (WFDSA) Regional Conference “East Meets West” in Istanbul, the WFDSA Chairman and “Avon” CEO Andrea Jung to the General Secretary of the Baltic Direct Selling Associations Gintautas Zaleckas handled the WFDSA Innovation Award.

By this Award the World Federation recognised the Baltic DSAs concept as an shining example how small DSAs could use their limited resources in very efficient way. The WFDSA supports the repetition of such DSAs’ cooperation model in other parts of the world. Also it is the recognition what the Baltic DSAs have achieved during one and a half year.

From the beginning of 2010 Lithuanian, Latvian and Estonian DSAs are acting like one unit,- have joint members meetings, joint budget and action plan, the same membership fee structure and other things, while there are run by the independent manager,- General Secretary for Baltic States.